About the Expo

July 25-27, 2017

RiverCentre in St. Paul, Minnesota


General Information

Travel and Lodging 
  • SUPERVALU will provide qualifying retailers with complimentary air or bus transportation, as well as up to three (3) nights of hotel accommodations from July 24-27, 2017. See Retailer Info page for more details about the complimentary travel and accommodations.
  • Travel and lodging arrangements should be submitted when you register online. If you are traveling with anyone or have special travel/lodging requests, please note that information during registration.
  • SUPERVALU has reserved several hotels around the downtown St. Paul area. Please indicate on your registration form if you will require hotel accommodations. Your hotel assignment will be confirmed via email communication approximately one month prior to the Expo.
Luggage Storage
  • Luggage storage will be available at the RiverCentre on Thursday. Please ask at the registration booth located in the Kellogg lobby (street level).
Shuttle Transportation
  • SUPERVALU shuttles from the Minneapolis-St. Paul International Airport to and from specific hotels will be provided for registered attendees. Shuttles from the airport to the hotels will be provided July 24-26, and departure transfers from the RiverCentre to the airport will be provided on July 27. Transportation outside of these dates will be at the expense of the attendee.
  • Shuttles will run daily from certain hotels to the RiverCentre.

Special Requests
Should you have any special requests or physical/dietary needs, please note these at the time of registration. We will do our best to accommodate each request.

Expo Parking
  • For local participants who will be attending the Expo during the day only, SUPERVALU will provide parking passes with your final registration confirmation. It is the responsibility of the attendee to print the parking voucher and provide it to the parking attendant at the RiverCentre Parking Ramp upon arrival. Should you not have your parking voucher with you when you enter, you will need to pay to park at the time you enter; SUPERVALU will not reimburse for this expense.
  • For guests staying at a hotel, SUPERVALU will cover parking for one car, per room, for the days of the Expo. Any additional cars or nights of parking will be at your own expense.

Driving Directions
For those driving to the Expo, please use MapQuest for custom directions to the St. Paul RiverCentre.

St. Paul RiverCentre Venue Address: 175 West Kellogg Blvd, St. Paul, MN 55102
RiverCentre Parking Ramp Address: 150 West Kellogg Blvd, St. Paul, MN 55102

Dress Code
The dress code is business casual.

Name Badges
Name badges are a requirement for anyone attending the Expo. All registered attendees will receive a name badge at the Expo check-in.

Contact Us
For general questions about the SUPERVALU National Expo, contact This email address is being protected from spambots. You need JavaScript enabled to view it..