Anticipation is growing for the SUPERVALU 2018 National Expo from July 24–26 in St. Paul, Minnesota. With nearly 2,000 retailers expected to attend, it's a sales opportunity that you won't want to miss!

In addition to the sales prospects, it's a networking opportunity like never before with our retailers, SUPERVALU leadership team, and vendors together in the same place with the same purpose–to grow the business.

Vendor Participation Information

  • Booth and sponsorship applications are completed separately from the Expo attendance registration. (Vendors must be approved via the Vendor application first before registering to attend the event.)
  • Once you have been registered and confirmed as a vendor participant with a booth or sponsorship, you will receive an email to complete the Expo registration for anyone (including temporary/demo/mascot staff) who will be representing your booth/company at the event. Badges are required for entrance into all the Expo activities.
  • To eliminate a $100 on-site registration fee, you must register online by May 25, 2018.

Hotel Accommodations for Vendors
Vendors who wish to stay in St. Paul and surrounding areas are responsible for making their own hotel accommodations.

Booth Details
The expectation is that each booth will look professional with sufficient amount of display product throughout the Expo. General booth information is noted below. Please see the Product Samples section below for more details.

  • 10' x 10' booth with back and side curtains
  • Two 8' skirted tables
  • Booth sign
  • One waste basket
  • Two chairs
  • One 110 amp drop for electronic ordering - all other requests for electrical should be made with the St. Paul RiverCentre. For more information click here.
  • Curtains – red
  • Table skirts - black
  • Carpet - charcoal gray

Exhibitor Move In: Monday July 23,2018 6:00 am - 6:00 pm
Tuesday July 24,2018 6:00 am - 12:00 pm
Expo Floor Preview:
Event Hours:
Tuesday July 24, 2018 6:30 pm - 8:30 pm
Wednesday July 25, 2018 7:30 am - 5:00 pm
Thursday July 26, 2018 7:30 am - 1:00 pm
Exhibitor Move Out: Thursday July 26, 2018 1:00 pm - 6:00 pm
Friday July 27, 2018 7:00 am - Complete

New Item Displays
The Expo show floor has a special New Products display. Contact your category merchandiser for more information on how to participate in the New Item Displays.

Product Samples

  • Vendors and brokers are expected to provide samples and product to demo while they are at the Expo. If you have a representative passing samples on the show floor, the expectation is they are dressed in professional business attire.
  • You need to arrange delivery and set up of your Expo samples. Shipping is NOT ALLOWED directly to the St. Paul RiverCentre.  

    Options for getting your samples to the Expo include:
    • Bring samples with you directly to the Expo.
    • Dry product shipments can be coordinated through Hubbell/Tyner. Hubbell/Tyner is not equipped to handle Perishable food items.
    • Frozen/refrigerated samples can be coordinated through SUPERVALU: SUPERVALU Hopkins warehouse (101 Jefferson Ave. S., Hopkins, MN 55343) between June 18 –July 18, 2018. Please clearly mark your samples – "ATTENTION: Eric Larson, EXPO SAMPLES." Include your booth number on each pallet that is sent to SUPERVALU.
  • All vendors will receive specific communications from your region merchandising team regarding your sample delivery details. SUPERVALU will provide on-site frozen and refrigerated trailers.
  • Ice will be provided and will be located on the SUPERVALU frozen food trailer.
  • There will be NO kitchen available at the Expo; cleaning stations will be provided

Remaining Samples (Post-Expo)
SUPERVALU supports local food banks in the area following our food shows. We have partnered again this year with ICA Food Shelf who will perform food recovery at the end of the Expo. Stickers will be available to place on products that meet the food safety requirements for donations.

Retailer Order Entry
SUPERVALU is working with a data entry company that will allow you to place orders from retailers right from your booth. This system allows for extremely fast order retrieval and offers the customer an itemized receipt of purchase showing each item, the allowances that they received and the total of their savings while attending the Expo.

Every person in the booth must be trained on how to operate this system. Training will take place during show set-up on Tuesday, July 24. Support will be available during the regular Expo hours.

Expo Decorator – Hubbell/Tyner
Hubbell/Tyner has been selected as our decorator for this year's Expo. If you are planning to order additional items for your booth or ship items through the Expo decorator, all requests need to be made directly through Hubbell/Tyner.

You can reach Hubbell/Tyner at 800-947-9750 or by clicking here. All charges for additional décor and freight for your booth should be handled directly with Hubbell/Tyner.

Shipping is NOT ALLOWED directly to the St. Paul RiverCentre.